Allowing Free Use of Your Photos Could Actually Save Your Business

1. crisderaud10 September 2011, 3:02 GMT +02:00

Could allowing the use of your photos for free actually be a way to increase income? Portrait photographer Jonathan Worth — the man behind Coventry University’s free photo courses — used to send take-down notices to any website that shared his work without permission. Then he met author Cory Doctorow, a proponent of Creative Commons licensing, who suggested that he try giving away his work for free. Worth then made a high-res photo freely available online and quickly sold 111 signed prints, netting him £800 (~$1,270).

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